In recent years, our country has experienced great victories and numerous accomplishments in security, economic and social development, foreign investment and tourism.
While there are many problems which still need to be resolved, so is that our reality is far from the reference image or that some are from Colombia and abroad.
An international misperception wrong and deny the country valuable opportunities in tourism, foreign investment and progress.
There is a need to show the world the true face of Colombia and the values that characterize our people, the passion with which Colombians assume the duties and responsibilities, the tenacity and hard work we put in everything we do and the joy and generosity that does anyone who steps on our territory, immediately become a fan and promoter of Colombia and Colombians, with their community and the world.
Colombia is Passion Brand is a competitiveness strategy that works on strengthening the image of our country abroad, seeking to create confidence among foreign investors and the public, reaching more and better opportunities in the cultural, commercial, investment and tourism.
Colombia is Passion has been working since 2005, showing the world our reality and celebrating everything that makes us a privileged nation:
*We have one of the most solid democracies and consolidated in the region.
*Our economy recorded growth rates above the regional average.
*We have a privileged geographical position that makes us one of the most important tourist destinations.
Colombia is Passion works along the national media and international promotion of Colombia on the outside, through the dissemination of information and positive news about our country.
While its main focus is predominantly international, local Colombia is Passion brand is working to develop campaigns and communication strategies that create a sense of belonging and emotional attachment to the country all Colombians and brand.
This effort by the public sector has enjoyed since its inception, with significant support and funding from private sector companies, which have found a unique brand and marketing business opportunity for their products and services.
Improve Colombia’s image abroad is an ongoing effort and continuous that it is leading the national government, local entrepreneurs, foreign investors, local media and international and Colombians, an effort that is leading and coordinating the team of Colombia is Passion.
*It is increasingly recognized our identity and cultural richness.
